In 1983, German-born American economist Theodore Levitt published an article titled The Globalisation of Markets. He had coined a term that meant the integration of the world’s economies, politics, and cultures.
And on September 1995, a select group of world leaders, economic thinkers, and diplomats gathered at the Fairmont Hotel in San Francisco. They included former USSR President Mikhail Gorbachev and former US President George Bush. While reporters were banned, it emerged that globalisation was key to their discussions.
Earlier that year, on 1 January 1995, the World Trade Organisation (WTO) began operations. It was created to promote trade, investment, and the movement of people—and it succeeded. The world witnessed the rise of a strong and prosperous trade system that fuelled unprecedented growth.
Globalisation would go on to define the policies and rhetoric of the years following the collapse of communism, and over the years, its benefits became apparent. Woven networks emerged, linking production and consumption across nations, driving investment flows, expanding markets, and enhancing supply chain efficiency. Governments engaged in mutually beneficial partnerships. Borders blurred. Advancing technology prompted a rapid shift towards remote work.
Inflection point
The benefits of free markets were expected to extend beyond economics, helping to end international conflicts and strengthen democratic forces around the world, but the global financial crisis of 2007-08 was a major earthquake few expected. For the first time, serious questions about globalisation were asked.
After 2007-08, the share of trade in global GDP (gross domestic product) began to shrink, and international capital flows never returned to their pre-2007 levels. A decade later, the COVID-19 pandemic and Russia’s war against Ukraine sent further tremors through the system.
The raft of sanctions levelled against Moscow and the weaponisation of the international payments system were unprecedented, as is the tariff war between the US and China, triggered by US President Donald Trump.
In election campaigns around the world, not least in the US, globalisation was being blamed, as policymakers failed to address the imbalances caused by poor resource redistribution and the lack of robust social safety nets. Entire communities and social groups were left behind, fuelling feelings of marginalisation and exclusion.
Then came the inevitable backlash against globalisation. This led (at least in part) to Britain's withdrawal from the European Union, the rise of right-wing parties across Europe, and Donald Trump's election victories in 2016 and 2024. Trump's calling card has always been protectionism, summed up in the phrase: America First.
American reset
Less than two weeks after taking office in January 2025, Trump implemented a series of decisions aimed at reshaping the United States' economic and trade relationships. Chief among them was the imposition of hefty tariffs on China, Canada, Mexico, and other nations (all campaign promises).
Trump wants tariff revenue to fix America's trade deficit, boost its competitiveness, encourage domestic investment, and create jobs for US citizens. US Commerce Secretary Howard Lutnick told CBS: "These policies produce revenue. They produce growth. They produce factories being built here."
Since coming into office, Trump has placed two rounds of 10% tariffs on China, 25% tariffs on certain goods from Mexico and Canada, and a global 25% tariff on steel and aluminium, which covers derivative products made from the metals. On 2 April, he plans new and as-yet unspecified tariffs on agricultural products and foreign cars.
Whether it works remains to be seen. Tariffs have varied effects. They can benefit some industries but harm those that rely on imported inputs. Even rising profits may not translate into investment or jobs. Sometimes it simply leads to bigger payouts for executives and shareholders. Yet the issue is even more complex.
Tariffs interact with other economic factors. Reducing demand for imports, for example, pushes up the exchange rate, which ultimately makes foreign goods cheaper again. Moreover, the US depends on globalisation for both the technology and financial resources needed to manage its trade deficit and sustain growth. High tariffs jeopardise these crucial mechanisms.