Marketing

As the 79th Venice International Film Festival begins on Wednesday, August 31st, this Italian event is regaining prominence due to two key factors. The first is that it has consistently (especially…

A rapidly growing economy usually brings rounds of cheers. Business is booming, innovation reaches new heights, and buyers can't get enough. But when that growth accelerates too fast, inflation isn't…

At the start of the pandemic, consumers were bombarded with a new and hastily constructed form of advertising. In those “uncertain times”, customers were promised, they could rely on their favorite…

Heba, a 27-year-old employee at a local Saudi company, is unable to get used to office life again after she spent a whole year working from home. A loving mom of two kids and a hardworking…

Creating a viral-worthy video campaign is easier said than done. It requires knowledge of customer problems, but also awareness around what would be funny in the context of those problems (without…