For some reason, almost every e-scooter maker has a four-letter name. Lime, Bird, Spin, Wind, Bolt, and Lyft. With cities around the world increasingly considering e-scooter bans, four-letter words seem appropriate.
Lord Mayor of Melbourne Nicholas Reece is one of several to have fallen out of love. “I was a strong supporter of the e-scooter sharing scheme in Melbourne when it started 2.5 years ago,” he said in August 2024. “The truth is that it has not worked out how any of us intended.”
He was speaking just days after the City of Melbourne Council voted to end its e-scooter contracts with two operators. It is not alone in growing wary. Enthusiasm for using these forms of “micro-mobility” to combat climate change has dimmed. Advocates struggle to understand why.
“The biggest source of carbon pollution in the US and in Europe is transportation, and the vast majority of that comes from the use of personal cars and trucks,” said Wayne Ting at the Global Investment Forum last year. Ting is the boss of Neutron Holdings, which owns Lime, which is now the largest micromobility operator in the world.
His company’s vision is to let people get from point A to point B using shared electric solutions such as scooters, e-bikes, and mopeds. However, e-scooter bans are now in place in San Francisco and Madrid, while London, Copenhagen, Barcelona, Montreal, and Singapore have adopted strict rules on where and how e-scooters can be used.
A growing industry
The e-scooter industry is worth an estimated $2bn and is expected to grow at more than 5% annually for the next five years. The wider micromobility industry is expected to be worth around $10bn by the end of next year.
Although the rate of user growth has been noteworthy, many feel like it has not yet reached its full potential. From only 10 million e-scooter users worldwide in 2018, there were 77 million by 2022, with 100 million expected by 2025. This includes both those using individually owned scooters and those sharing.
While the number using shared e-scooter services is still growing, analysts worry that pricing is a problem. The average cost of a one-way trip on a dockless e-bike or e-scooter in the US was around $6 last year, yet some users were paying $11 for a 15-minute trip in Arizona, or nearly $9 for a six-minute trip in North Carolina.