The BBC scrambles to 'get its house in order'

If its ambitious expansion goals in the US are to succeed, it needs to undertake urgent changes to ensure no further editorial “mistakes” are made

The BBC scrambles to 'get its house in order'

The bitter row that has erupted between the BBC and US President Donald Trump over its editing of a controversial documentary could have serious implications for the media organisation’s future—not least its attempts to expand its operations in America.

At a time when the broadcaster is facing stiff competition from global streaming networks like Netflix, BBC executives understand they need to fundamentally change the nature of their operations if the corporation is to survive in an increasingly competitive commercial environment.

As part of its expansion efforts, the BBC earlier this year introduced a new subscription service in the US, which the organisation claimed was a “major milestone” that would “unlock new opportunities for growth”.

The decision was made to put most of its online news behind a paywall in the US to make up for dwindling audiences in the UK.

Trump row

The success of these ambitious plans—as well as the future of the BBC itself—now hangs in the balance after the remarkable fallout that has ensued between Trump and the media giant over a documentary broadcast by its flagship Panorama programme on Trump earlier this year.

The row follows revelations published in The Daily Telegraph, which reported that key elements of a speech Trump made prior to the Capitol riots in January 2021 had been edited by the BBC to give the impression that he supported the attack on the legislative building, when he made no such comment.

The BBC has subsequently admitted to making “mistakes” in the making of the programme, which has resulted in the resignation of Tim Davie, the corporation’s director-general, as well as Deborah Turness, the head of news.

Key elements of a speech Trump made prior to the Capitol riots had been edited by the BBC to give the impression that he supported the attack

Despite the BBC's admission of making mistakes in the production of the documentary, and the fact that two senior executives have subsequently resigned, Trump has responded to the controversy by threatening to sue the BBC for $1bn (£760m), accusing the Corporation of employing "corrupt" journalists who oversaw a misleading edit of his speech.

Karoline Leavitt, the president's press secretary, has responded to the revelations by accusing the BBC of broadcasting "100% fake news", while the White House is now said to be considering blacklisting BBC reporters from press briefings, a sanction it has previously applied to other news outlets accused of misreporting the president.

Expansion derailed?

The row certainly has the potential to completely derail the BBC's bold expansion plans for the US, with its reputation for being one of the world's most trusted news brands now under fire from both sides of the Atlantic. While Trump's lawyers have accused the BBC of having a "reckless disregard for truth", in London, British Prime Minister Sir Keir Starmer warned that the organisation needed to "get its house in order." 

It is certainly true that, if the BBC's ambitious expansion goals in the US are to succeed, it needs to undertake urgent changes to ensure no further editorial "mistakes" are made in broadcasts relating to controversial subjects, such as Donald Trump.

The US media market is already dominated by a number of highly successful operators, such as Netflix, Disney, Paramount, and Warner Bros. If the BBC is to stand any chance of expanding in this highly competitive market, then it must first ensure that it has put its own house in order.

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