“Barbie” sends a powerful message, but the real world needs more than lectures

Gerwig’s conclusion is closer to the magic potions of self-help books than to real-life struggles

"Barbie" tackles big issues like gender inequality, consumerism, and capitalism. Al Majalla explores these issues — and the ones it doesn't deal with.
Michelle Thompson
"Barbie" tackles big issues like gender inequality, consumerism, and capitalism. Al Majalla explores these issues — and the ones it doesn't deal with.

“Barbie” sends a powerful message, but the real world needs more than lectures

In the real world, people suffer hardships, injustice, inequality, and an ever-looming threat of annihilation by an atomic bomb.

In Barbieland, “the colours of life turn pink”, as Soad Hosny famously sang. Like Marilyn Monroe, Hosny was the poster girl for beauty, the epitome of a “complete” woman inside and out — the dream girl.

In his famous tale, “The Adventures of Pinocchio” (1883), Italian writer Carlo Collodi had drawn a clear border between the world of his imagined marionette and our real world.

His opening line: “Once upon a time, there was a piece of wood”, is a telltale sign that the novel is set in a fictional realm that could not be farther from the real world.

It also serves as a warning that the fusion of the two worlds cannot but entail dire consequences for both universes, like Pinocchio and his “father” the carpenter would eventually realise.

For Soad Hosny and Marilyn Monroe, the end was tragic, because they belonged, indeed, to the real world.

Both women had to deal with people in power — which is arguably one of the world’s most difficult challenges. Though mystery still shrouds the death of the two divas, we know for a fact that they paid dearly for these relations during their lives.

When Barbie first meets real men in Gerwig’s movie, she must decipher the enigmas underlying their lust-driven statements and tell them she has no uterus and can never carry a child.

AP
This image released by Warner Bros. Pictures shows Margot Robbie in a scene from "Barbie."

In the real world, too, actresses are also turning into Barbies in a way. In erotic scenes, they often don protective plastic guards, to ensure that the sex scenes look real but not too real.

Representation of life

Ever since Barbie was created in 1959 and throughout this fictional “life” of hers, the doll remained safe from the evils of this world. After all, she isn't real but is merely a representation of life.

Her looks, skin colour, job, and role in life are constantly changing, but she has always been an idea: the idea that young girls imagine about her and themselves. Everything she does is, in fact, commanded by the hands of those young girls, who often aspire to become a Barbie when they grow up.

While Collodi had the fairy turn Pinocchio into a real child, Barbie remained an idea in the hands of young girls — transporting them to her imaginary universe and serving as their imaginary friend, playmate, and confidante.

That is until Greta Gerwig had Barbie decide that she no longer wants to be an idea: she wants to be a real person of flesh and blood.

Before this conscious moment of truth, 'Barbie' (Margot Robbie) stuns the other Barbies with a subconscious existential crisis. “Do you guys ever think about dying?”, she had asked them.

As the movie unfolds, we learn that a child and a grown woman in the real world are responsible for Barbie’s crisis.

In the eyes of co-writer and director Greta Gerwig, lead actress and producer Margot Robbie, and co-writer Noah Baumbach, the movie is a story about Barbie’s transformation from a doll that has no control over herself, her feelings, and her thoughts, to a “complete” woman who refuses to be just an idea in someone’s head.

In Gerwig's eyes, the movie is a story about Barbie's transformation from a doll that has no control over herself, her feelings, and her thoughts, to a "complete" woman who refuses to be just an idea in someone's head.

Between two universes

As with most time travel or multiverse movies, changes that take place in the past or in parallel universes often have deep effects on the present universe. So this is the case with Barbieland and the real world.

AP
This image released by Warner Bros. Pictures shows Margot Robbie in a scene from "Barbie."

The director of "Lady Bird" and "Little Women" does not seem fazed by the lack of sufficient or plausible justifications for how this transformation takes place. A simple gate separates the fictional Barbieland from the real world.

Gerwig also forsakes explanations for the deep effect that the thoughts of girls in the real world have on the behaviours of their doll counterparts in Barbieland. Isn't playing with dolls based on pretence, anyway?

The characters pretend to eat, drink, shower, run, or sleep, and we, the viewers, accept that, because we understand how playing with dolls works in the first place. So why not pretend moving between the two universes is as easy as this?

Gerwig and co. made a conscious choice to make the real world appear more like a film studio, as both worlds (Barbieland and its parallel world) are, eventually, imagined worlds within the meta-narrative world of representation. Hence the choice of a narrator (Helen Mirren), whose storytelling underscores this representative aspect of the movie.

Gerwig and co. made a conscious choice to make the real world appear more like a film studio, as both worlds (Barbieland and its parallel world) are, eventually, imagined worlds within the meta-narrative world of representation.

But what message does this story want to leave viewers with?

AFP
A promotion for the movie "Barbie" is pictured on a giant screen outside a shopping mall in Beijing on July 20, 2023.

Gerwig realised that her box office smash is based on a fictional character that has been around for more than six decades.

She was also well aware of all the gender controversy that surrounds Barbie, and the inevitable discussions it sparks on women's image, role, and relationships with men.

The movie illustrates this controversy through the anecdote of Mattel's introduction of "Pregnant Barbie" in 2002, only to withdraw it later after facing backlash from parents who felt the new Barbie product was "sending girls the wrong message".

Gerwig understood the thorny history and issues that her lead character came with, which is why she wanted the movie to serve as a presentation of all these messages and discussions.

But beyond delivering a powerful message, Gerwig also imagined her movie as a visual festival with bright colours, witty moments, and merry dance scenes.

Blatant messages

Through this presentation, Gerwig loudly and clearly sends key messages about women, but also about male fragility through the different Ken characters, especially Beach Ken (Ryan Gosling).

AP
This image released by Warner Bros. Pictures shows, from left, Emma Mackey, Simu Liu, Margot Robbie, Ryan Gosling and Kingsley Ben-Adir in a scene from "Barbie."

The scenes dive headfirst into gender inequality, even slamming the consumerist, capitalist, patriarchal aspect of the Barbie brand through the caricatural character of the Mattel CEO.

The scenes dive headfirst into the paradox of gender inequality, even slamming the consumerist, capitalist, patriarchal aspect of the Barbie brand through the caricatural character of the Mattel CEO.

The Barbie brand was the brainchild of Ruth Handler, who created the characters of Barbie and Ken 60 years ago based on the characters of her children Barbara and Kenneth.

But ironically, despite only existing because of Ruth's creations, Mattel was named as such after her husband, Elliott, and his friend, Matt, who collaborated with her on the doll's production.

In "Pinocchio", the marionette had to learn to assume responsibility and stop lying and being selfish to become a real boy.

But for Barbie to become a real woman, she had to switch her high heels for flats and muster up the courage to call a gynaecologist – an allusion to having a real woman's body and suffering from all that this entails.

She and the other Barbies only had to remember their true worth and their creative, productive, leadership, and intellectual powers to squash the Kens' attempt to revolt and reclaim Barbieland.

But for Barbie to become a real woman, she had to switch her high heels for flats and muster up the courage to call a gynaecologist – an allusion to having a real woman's body and suffering from all that this entails.

Magic potion

The presentation format that dominates the first third of the movie seems plausible, whether through the simulation of the actual way young boys and girls play with dolls, or through the characters' childish expressions, especially in the quarrels between the different Kens.

But Gerwig's conclusion is closer to the magic potions of self-help books than to the real struggles of women (and men) for a better world.

That magic potion here is concocted by Gloria (America Ferrera), who lectures the Barbies about their identity, triggering their epiphany in one instantaneous, magical moment.

AP
This image released by Warner Bros. Pictures shows Margot Robbie, from left, Alexandra Shipp, Michael Cera, Ariana Greenblatt and America Ferrera in a scene from "Barbie."

But that's not how things happen in Pinocchio's world (as a marionette in the age of the Industrial Revolution) or in Barbie's world (as a plastic doll in the age of consumerism, the middle class, boredom, and up until the information revolution) – much less in the real world, where one country dominates by exploding a nuclear bomb and storing enough other bombs to wipe out the planet.

Gerwig cannot be blamed, though. What other message can she send in a pink world that overflows with sweetness and empowerment?

And yet, despite partially echoing women's calls for equal pay, for instance, Barbie's world, in the end, fails to reflect the various challenges that both women and men are facing today and that are seldom solved by sweet words or gender equality.

For both men and women, the future looks more uncertain than ever before. A few days ago, the United Nations Secretary-General warned that the era of global boiling has arrived, in a world already mired in political and economic turmoil, technology wars, and the invasion of AI.

One might ask: can we really burden a "light" movie like "Barbie" with such a heavy load of meanings?

The answer is simple. If an entertainment and cultural product that amassed its first billion dollars in less than three weeks cannot handle such a burden, what can?

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