Since the CEO of the Saudi Research and Media Group (SRMG), Jomana Rashed AlRashid, commissioned me months ago to launch Al Majalla magazine as part of the group's comprehensive transformation strategy to develop its rich-historied institutions, I poured all my efforts into achieving this goal.
I cooperated with a distinguished team at SRMG to address questions and challenges at every stage in order to move to the next phase — the launch of Al Majalla, with a new look, in print and multiple digital platforms.
At first, the questions I had were: Is there still a place for a print magazine in the digital world? Is there a place for an Arabic magazine in the Arab world? Will people spare their time to read long articles in the age of tweets?
I believe the answer is yes.
If the content caters to the language of this age, provides meaningful and in-depth content that addresses readers’ present-day concerns, and uses modern tools and platforms — including print, digital, audio and visual — to speak to the reader, then there certainly is a place for such a magazine.
Careful and comprehensive research
This was the conclusion SRMG reached after carefully studying the modern-day preferences and behaviours of readers, the media, the market, and the experiences of other major magazines worldwide.
However, because our mission was to re-launch Al Majalla and not build a new magazine from scratch, we were fortunate to have the magazine’s established and reputable legacy to build upon.
Our goal now is to restore Al Majalla’s ground-breaking role in addressing current affairs and to meet the needs of readers in the Arab region and across the globe.