Here's the plan: Select 100 companies whose business burdens nature. Then, offer advice on how to lighten their impact and monitor their progress.
Such is the vision of a campaign called "Nature Action 100" launched on Sunday by 11 investment firms hoping to encourage companies to help preserve ecosystems that support more than half the world's economic output.
Protecting supply chains that rely on natural resources is just good business, said Claudia Wearmouth, global head of responsible investment at Columbia Threadneedle Investments.