A book by al-Qaeda's new leader reveals shifting strategies

Al-Adl advocates a departure from rigid adherence to familiar plans, urging jihadists to think outside the box and act unpredictably.

A book by al-Qaeda's new leader reveals shifting strategies

Al-Qaeda chose the anniversary of the 9/11 attacks to unveil a substantial 381-page Arabic-language book authored by Sayf al-Adl, the suspected new leader of the group.

This publication underscores the importance of adaptable strategies, shedding light on a shift in the jihadist ethos. It underscores the significance of creativity, flexibility, and self-critique as crucial elements for achieving success. More importantly, it offers a unique window into al-Qaeda's evolving thinking and tactics.

The release of this book, titled Free Reading of 33 Strategies of War, comes at a time of uncertainty within al-Qaeda's leadership. The United States announced the killing of Ayman al-Zawahiri, al-Qaeda's previous leader, in Kabul on 31 July 2022.

While reports suggest that Muhammad Salah al-Din Zaydan (actual name of Sayf al-Adl) might have assumed leadership, official confirmation from al-Qaeda is still awaited. If confirmed, al-Adl's emergence as a leader would likely signal a shift in the group's leadership style.

Al-Adl's book — penned between 2017 and 2022 — is organised into five main sections, each containing a variety of chapters. It covers a broad spectrum of strategic subjects, from developing leadership skills and promoting team dynamics to exploring guerrilla warfare techniques and the nuances of psychological warfare.

A departure from business-as-usual approach

At the heart of the book is al-Adl's interpretation of The 33 Strategies of War — a work by the American author of Jewish descent, Robert Greene. Interestingly, al-Adl admires Greene's insights while openly criticising elements that clash with al-Qaeda's principles and Islamic teachings. Nonetheless, he insists that jihadists can benefit from the book's theories on strategy, power, and warfare.

Al-Adl's writings, in general, and this book, in particular, illuminate a notable shift in al-Qaeda's strategic thinking. Unlike Ayman al-Zawahiri, who often focused on theoretical and religious matters, al-Adl positions himself as a strategist.

Unlike Ayman al-Zawahiri, who often focused on theoretical and religious matters, al-Adl positions himself as a strategist. He advocates a departure from rigid adherence to familiar plans, urging jihadists to think outside the box and act unpredictably. 

He advocates a departure from rigid adherence to familiar plans, urging jihadists to think outside the box and act unpredictably. This approach aims to keep the enemy off balance, making predictions about jihadist moves nearly impossible.

Leadership is a pivotal element in al-Adl's vision. He emphasises that leaders should possess a blend of knowledge, experience, and the ability to command respect and loyalty. According to al-Adl, effective leaders should also be receptive to input from rank-and-file members, fostering a culture of teamwork within jihadist organisations.

Civilians should not be targeted

Al-Adl's strategic philosophy strongly discourages attacks on civilian targets. His rationale is rooted in the belief that such actions contradict Islamic principles and undermine the acceptance of their call to Islam, "If we target the general public, how can we expect their people to accept our call to Islam?".

Instead, he urges jihadists to focus on security, military personnel, and government institutions, which he views as legitimate targets.

Al-Adl also highlights the importance of creating chaos through well-coordinated attacks to instil fear in rival governments and communities, including Western governments, Israel, and their local "agents" in Muslim-majority states.

Al-Adl's strategic philosophy strongly discourages attacks on civilian targets. His rationale is rooted in the belief that such actions contradict Islamic principles. Instead, he urges jihadists to focus on security, military personnel, and government institutions, which he views as legitimate targets.

He argues that attacks cannot be successful or have a real impact on the enemy unless done serially, accompanied by a robust propaganda machine to instil terror, "so they feel no place is safe." Throughout his book, he focuses on the importance of psychological warfare to break enemies.

Critique of past policies

The book also addresses the issue of former partners who broke ties with al-Qaeda, implicitly criticising their actions. Al-Adl emphasises that a group's leadership must be proactive and firm in initiating the severance of ties with such partners, or immediately expel suspected elements within its ranks.

Notably, his view may constitute indirect criticism of al-Qaeda's past dealings with affiliates, especially Islamic State (IS) and Hayat Tahrir al-Sham, which were seen as slow and indecisive under al-Zawahiri.

Al-Adl places great importance on the Muslim masses as the ideal partners for jihadist groups, promoting a strategy that focuses on winning the hearts and minds of the broader Muslim community, in line with al-Qaeda's traditional approach.

The implications of these strategic shifts for al-Qaeda's actions and alliances remain to be seen. However, their potential danger, especially if coupled with al-Adl's leadership, should not be underestimated.

They could lead to a more dynamic and less ideologically rigid organisation. Vigilance and rigorous analysis of such materials are indispensable in comprehending and countering the evolving threat posed by al-Qaeda and like-minded groups.

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