Tourism will be a key driver for Saudi Arabia to turn its Vision 2030 ambitions into a reality.
The sector is looking to take its share of the national economy up to 10%, as the country welcomes visitors from around the world, up from 4% of gross domestic product in 2022.
The Kingdom wants to unlock the enormous competitive advantages it has – not least a geographical location linking three continents – as it also transforms into a dynamic destination for investment and development.
Many millions and great growth: visitor numbers
Over 94 million visits were made in Saudi Arabia in 2022, with 16.5 million from abroad and 77.5 million made internally. The aim is for 125 million overnight stays in the country by 2030.
With Europe and much of the northern hemisphere facing extreme heatwaves this summer, Saudi Arabia's beautiful coastal cities like Abha, Al-Baha and Taif, as well as other coastal destinations, offer an escape.
The tourism sector expects over 96 million visits in 2023 and the current summer season is expected to play an important role in boosting the growth rates.