How much would you pay for a smarter baby?

Startups claim they can screen embryos for everything from genetic diseases to IQ. Not everyone is convinced

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How much would you pay for a smarter baby?

Late last year, New Yorkers noticed a series of strange advertisements on the subway. “Have your best baby,” one promised. “IQ is 50% genetic,” noted another. Predictably, they stirred controversy. Yet Kian Sadeghi of Nucleus, the embryo-screening startup behind them, was pleased. “This is a mass-market product. What’s a better way of showing that it’s a mass-market product than the subway?”

Nucleus is one of a growing number of Silicon Valley startups pushing the nascent technology. Noor Siddiqui of Orchid, a competitor, likes to say that “Sex is for fun; embryo screening is for babies.” Herasight, another rival, began offering a screening service last year that allows parents to examine an embryo’s risk of various diseases, and also estimates of its height, intelligence and longevity—at a cost of up to $50,000. Nucleus adds hair and eye colour to the mix. The burgeoning industry aspires to reshape the way humans are made.

Not everyone is pleased. In many jurisdictions, including Britain, screening embryos for sex, let alone for polygenic conditions such as hypertension or physical traits such as height, is illegal. Many geneticists and doctors’ groups are sceptical that the technology works. Others say that it is unethical.

The visions of these startups may seem otherworldly. But change is coming fast. Cash is pouring into fertility research, leading to potentially rapid advances in genetic testing. Polygenic screening, particularly for common diseases, is popular among Americans, nearly three-quarters of whom say they would use it if they were already undergoing in-vitro fertilisation (IVF). A fight is brewing over the future of these technologies—and the businesses promoting them.

For the moment, only a tiny share of babies are born via IVF, which is necessary for embryo screening. In 2024, the most recent year for which figures are available, 100,000 American babies were created using the process, representing 2.8% of the total. David Sable, an investor and formerly a practising reproductive endocrinologist, says the global fertility market is commonly estimated to be worth just $25bn-30bn a year.

Yet Silicon Valley’s interest in fertility could expand access to IVF. Several years ago, Peter Thiel and Elon Musk began to speak about low birth rates as a threat to America, and started putting money into fertility startups. They were joined by other investors. American venture-capital (VC) investments in fertility enterprises nearly doubled between 2019 and 2022, jumping from $254mn to $496mn, according to PitchBook, a data provider, even if they have since slowed a bit.

Many of these startups are focused on making IVF cheaper. At present, only 15 American states require the treatment to be included in health insurers’ maternity benefits, meaning most Americans pay out of pocket. To reduce costs, a number of startups are selling fertility insurance and payment plans. Nader al-Salim of Gaia, one such firm, says its services save patients an average of $15,000 over the entire fertility process, largely by pooling risk.

Dr Sable reckons that if IVF does become much more widely available, the market could grow to $400bn-500bn annually. His estimate assumes that the cost will fall to around $15,000 for the entire process; currently, just one cycle of IVF in America costs $15,000-20,000. Dr Sable reckons that prices will drop thanks to technological innovations which may increase success rates, allowing people to go through fewer cycles. Falling labour costs as a result of automation and economies of scale, as well as greater standardisation, should also help.

Some screening is already common among IVF patients. An example is PGT-A, which checks that embryos have the right number of chromosomes, and which some studies claim lowers the miscarriage risk (many experts are sceptical). Certain clinics also offer PGT-M, which checks for disorders caused by a single gene, such as cystic fibrosis or Huntington’s.

43% of IVF participants would use polygenic screening to increase their child's chances of getting into an elite university.

A 2023 Science survey

The burden of perfection

Now startups are adding a third screen: PGT-P, which scores embryos for conditions and traits determined by multiple genes, potentially ranging from certain cancers to eye colour and IQ. Demand for such tests could be substantial. A survey published in 2023 in Science found that 43% of all IVF participants would use polygenic screening to increase their child's chance of getting into an elite university, provided it were safe and free. One third said the same for genetic editing.

Consider Arthur Zey, a tech worker, and his husband Chase Popp, a teacher. Mr Zey says he has always been a "tech nerd" and wanted to apply his skills to the process of having a child. "Most of my professional career I've been a product manager in tech, and so in some ways this is just like another product to manage," he says. Earlier this year, the couple had a son using an embryo selected from a group of six on the basis of the results of polygenic screening provided by Herasight. That allowed them to see risk scores for monogenic diseases and more than a dozen polygenic diseases. The startup also gave them predicted ranges for IQ and height.

Messrs Zey and Popp say they hoped to maximise their son's lifespan, rather than his height or IQ. Yet Mr Zey knows there are advantages to being tall and smart. "All I could do is look at the results for my six embryos and say: 'Okay, it kind of seems like this one is better.'"

Ivan Couronne / AFP)
An embryologist is seen at work at the Virginia Center for Reproductive Medicine, in Reston, Virginia on 12 June 2019.

For now, Messrs Zey and Popp are unusual. Commercial PGT-P screening is a niche industry. Startups like Herasight cater to a small population of typically very rich people, mostly in America. Even so, that has not stopped them from drawing plenty of criticism.

Some concerns the underlying science. Polygenic risk scores are based on genome-wide association studies (GWAS), which use data from large populations to try to discern associations between genetic variants and specific conditions and traits. Companies that offer screening claim that comparing embryos' genomes to risk scores derived from these databases, sometimes with adjustments based on ancestry and family history, allows them to come up with individual assessments.

That is disputed, however. Although selecting on the basis of polygenic risk scores works across many offspring, as in animal breeding, it is less sure to have the desired result for a single child, notes Kevin Mitchell of Trinity College Dublin.

Herasight attempts to deal with this issue by validating its risk scores using sibling data from GWAS datasets to ensure its models retain predictive value within a single family. It claims that, if it tests ten embryos for a couple where both parents have type-2 diabetes, it can reduce their child's absolute risk of developing the condition by 12-20 percentage points, from a baseline of 40-60%.

Some argue that the magnitude of the benefits from embryo screening are overstated. If parents picked from ten viable embryos, the median boost to their child's height would be 2.9cm, according to a paper in Cell in 2019, based on technology at the time. If they selected for IQ, the gain would be three points—unlikely to be life-changing. Moreover, for those picking among fewer than five embryos, the expected gains drop precipitously. Dagan Wells of the University of Oxford adds that, for many conditions, genes are less important than environmental factors such as diet.

Sandy Huffaker/AFP
Embryologist Ric Ross examines a dish with human embryos under a microscope at the La Jolla IVF (in vitro fertilisation) Clinic on 28 February 2007 in La Jolla, California.

Selecting against some traits could also have unintended consequences. Genetic material can have different effects in different parts of the body, a phenomenon called pleiotropy. If parents select an embryo intending to lower their child's risk of a certain disease, they may be neglecting or exacerbating problems for which providers do not (or cannot) offer a score.

Yet many of the technical issues, not least the lack of training data among certain populations, should improve with time. The Cell paper estimated that increasing the sample size of the underlying databases could double the median gain in IQ points from polygenic scoring. With pleiotropy, some studies suggest that most genetic correlations between pairs of polygenic diseases are either positive—meaning cutting the chance of one decreases the chance of others—or insignificant. At present, the technology is "kind of a promissory note", says Trinity's Dr Mitchell. "They say, 'Trust us, this is a bit shit right now, but it'll be good soon'."

If technological problems are resolved, ethical ones will grow. Some opponents are concerned that screening startups are promoting a friendlier version of eugenics. Others worry that embryo editing—on which America has applied a de facto ban since 2016—could come next.

Industry insiders reject the fretting, sometimes bluntly. Risk scores may not be perfect, but they are "best in class", says Delian Asparouhov of Founders Fund, a VC firm co-founded by Mr Thiel, which has invested in various fertility startups.

 REUTERS/Christian Hartman
A medical lab technologist operates an embryo vitrification during an intracytoplasmic sperm injection process (ICSI) at a laboratory in Paris, France, on 13 September 2019.

"What I hate about some of the traditional health-care industry and genetic counsellors is they're like, 'You need to have a Harvard clinical-grade licence'" to interpret genetic data. "F*** that," he continues. "I just want whatever the best statistical models are. I don't need a PhD to read this stuff." (Herasight, Nucleus and Orchid all have genetic counsellors to walk clients through their results.) As for ethics, Mr Asparouhov argues that all parents-to-be engage in a form of genetic selection when they choose a partner. "If this is eugenics, then so is Hinge," he argues.

Most of the companies offering PGT-P are more circumspect. They say their customers are mainly looking for ways to ensure their children are healthy, rather than to create "super-babies". Yet their decision to offer scores for intelligence and aesthetic traits suggests they recognise there is a market for the latter.

Arguments over the future of a small cohort of startups may seem like a niche concern. But if IVF gets cheaper and genetic data more abundant, as looks likely, the business of embryo screening will only grow—along with the ferocity of the debate. The nearly 50-year history of the fertility industry is full of technologies that were once considered contentious, including IVF. Startups such as Nucleus, Orchid and Herasight are, in that sense, at least nothing new.

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