A new look...renewed trust

Asharq Al-Awsat has renewed its bond of trust with its readers through a brand refresh across multiple channels, including its print editions and digital platforms

A new look...renewed trust

JOMANA RASHED AL-RASHID, Chief Executive Officer at SRMG

last update on 12 May 2023

For 45 years, a bond of trust has existed between Asharq Al-Awsat newspaper and its readers. This bond is built on absolute armament with the truth, credibility of news, in-depth analysis, objectivity, moderation, boldness in presentation, and accuracy of foresight.

Asharq Al-Awsat, as the top Arab newspaper, has maintained its commitment to readers over decades that witnessed seismic changes in the region and around the world.

Today, Asharq Al-Awsat renewed its bond of trust with its readers through a brand refresh across multiple channels, including its print editions and digital platforms.

Maintaining our undisputed position

The development was necessary to meet our responsibility to provide the promised quality and depth of content to our readers, and maintain Asharq Al-Awsat’s position as the undisputed, most respected, and best newspaper in the Arab world.

To fulfil our responsibility, it was crucial for us to fortify and improve our content by utilising new data, platforms, and advanced technologies, while depending on the expertise of the best journalists, including Editor-in-Chief Mr. Ghassan Charbel, and the exceptional editorial team at Asharq Al-Awsat, recognised as the best in the Arab world.

To fulfil our journalistic responsibility, it was crucial for us to fortify and improve our content by utilising new data, platforms, and advanced technologies, while depending on the expertise of the best journalists.

This new venture is the result of the Saudi Research and Marketing Group's (SRMG) comprehensive transformational vision and ambitious strategy, launched two years ago, and inspired by the group's legacy and the achievements of its predecessors.

We do so with the awareness that the media industry has changed at a pace that may not have kept up with the rapid changes in its audience's preferences and habits.

Journalism is alive and well

Many have talked about the demise of print journalism. However, while the medium itself may be fading, journalism as a profession is far from dead. It is a creative endeavour that can be improved and expanded to reach a broader audience of readers and followers, regardless of the medium used.

Many have talked about the demise of print journalism. However, while the medium itself may be fading, journalism as a profession is far from dead. It is a creative endeavour that can be improved and expanded regardless of the medium used.

Asharq Al-Awsat is undertaking a digital transformation project that encompasses the development of its website, the launch of an interactive mobile application, a podcast channel, daily newsletters, and social media platforms in order to achieve its goal.

Furthermore, Asharq Al-Awsat is not only enhancing the accessibility of its content for the new generation of readers, but it is also investing in creating inventive and top-notch content that aligns with the evolving trends of information consumption and reinforces the notion of "digital-first." This move helps broaden the newspaper's audience reach.

Strengthened strategy and expanded coverage

In this context, Asharq Al-Awsat's team has strengthened its editorial strategy and expanded its coverage of politics, culture, and the economy, as well as health, science, and technology.

This is all part of a development strategy that focuses on refining, developing, and attracting emerging journalistic skills to maintain the newspaper's well-known quality and professional distinction.

By doing so, the newspaper reaffirms its determination to remain at the forefront of journalism, as it has been since its establishment in Fleet Street, London, in 1978.

The publication has been a go-to source for those seeking credible and exclusive content, and it remains the first choice for decision-makers, influencers, and policy centres interested in the region and its developments.

Since its establishment in Fleet Street, London, in 1978, the publication has been a go-to source for those seeking credible and exclusive content, and it remains the first choice for decision-makers, influencers, and policy centers interested in the region and its developments.

In a collaboration that stays current with unprecedented global changes, Asharq Al-Awsat's content will be available on "Asharq News" platforms for the first time.

This partnership enhances the experience for both parties, delivering distinctive content in a modern and intellectually respectful manner that adheres to professional standards.

The collaboration is a significant part of the group's wider transformation strategy. It is expected to broaden the reach of Asharq Al-Awsat's high-quality content and ensure that the global audience has constant access to news, regardless of time or location.

Asharq Al-Awsat is renewing its era of trust with readers today as it launches anew, eager to exceed expectations and meet aspirations. In both print and digital formats, readers can expect to find everything they seek in the Arab world's premier newspaper.

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