A big drive to attract new visitors from around the world is beginning to pay off as social, economic, and bureaucratic changes take effect.

1.5 billion tourists over five continents raked $11tn into the global economy in 2024, surpassing pre-COVID levels. Meanwhile, North Africa broke records as a new hot-spot destination.

Featuring the best amenities and with backing from a range of investors, the new resort is competing with cities across Europe and the Arab world for high-spending, luxury-seeking visitors

Tourism and retail usually see major spikes globally, but businesses need to be prepared to capitalise on the surge in consumerism. Al Majalla also examines the unique dynamics of MENA/GCC summers.

As the number of global leisure travellers rises to 1.8 billion, places from Venice to Machu Picchu are at risk. From visitor caps to day-tripper taxes, here is how they offset the danger.

The Kingdom wants to unlock the enormous competitive advantages it has – not least a geographical location linking three continents – to become a dynamic destination for investment

Countries such as Lebanon, Syria, Egypt, Tunisia, and Morocco have been traditional magnets for tourists in the region, but now GCC countries are becoming rising competitors

This region tells the story of the first Arab men, the journey and interweaving of cultures, with many secrets still buried