In the Rotunda and out of the cold, America 2.0 is inaugurated

A line-up of tech titans keen to show willing shows a new world order being sworn in. With no opposition either in politics, media, or industry, an unencumbered Donald Trump is busy shaping things.

In the Rotunda and out of the cold, America 2.0 is inaugurated

Freezing cold weather in Washington brought the presidential swearing-in ceremony of Donald Trump indoors, from the customary US Congressional steps to the US Capitol building auditorium. Undoubtedly, it was the least significant change that America has seen in recent days.

Trump’s second presidential term will likely make good on his promises to usher in a new chapter in American history, resetting the course for the nation and, consequently, the world.

And he didn't waste time. At the inauguration, he signed a flurry of executive orders aimed at "making America great again”. But his vision, while ambitious, has sparked heated debate, not just in the United States but around the world. Regrettably, that debate has received very little attention from Arab media.

Big Tech kisses the ring

The presence of the world’s most prominent tech moguls in the front rows of the ceremony underscored the sweeping triumph of Corporate America.

The latest indication of this was when Mark Zuckerberg, the founder and chief executive of Meta Platforms, said he was getting rid of fact-checkers on Facebook and Instagram, joining X owner and Trump devotee Elon Musk in the latest crusade to “remove barriers to free expression”. Their decisions could have far-reaching implications, not least in the battle to shape public opinion and influence the young.

Read more: Is apartheid South Africa to blame for Big Tech politics?

Next to Zuckerberg and Musk stood Amazon boss Jeff Bezos, Apple boss Tim Cook, and Google boss Sundar Pichai, emblematic figures of the same ideological approach to the future, one focused on the interplay of markets, consumer relations, production, and distribution.

The in-vogue concerns of companies in recent years—the environment, child labour, and human rights—did not get a look because they do not align with Trump’s focus. Given the choice between riding the Trump bandwagon and pursuing the former goals, these huge corporations and their leaders decisively opted for the former.

The in-vogue concerns of companies in recent years—the environment, child labour, human rights—did not get a look in, because they do not align with Trump's focus

Sceptics point out that these tech firms will increasingly need an open ear in the White House, given the litany of investigations and anti-trust lawsuits they face. In April, for instance, judges may rule that Google must sell its Chrome browser, or even its Android operating system, as a remedy against competition law violations.

On a troubling trajectory

Meanwhile, the United States' withdrawal from the World Health Organisation (framed as "taking back control over its health policies") diminishes the significance of vaccines and preventative healthcare while consolidating the health sector under the absolute control of large insurance companies and pharmaceutical giants.

Taken together with Trump's withdrawal of the US from the 2025 Paris climate agreement limited global warming to 1.5 degrees above pre-industrial levels, these developments show a troubling trajectory, but one that has largely lost its political resonance, except among select elites and academics. 

The Democratic Party—once seen as an advocate for the marginalised and underprivileged—now seems ensnared in identity politics around gender, sexuality, and ethnicity. While these issues are important to some, many Americans roll their eyes, decrying the vocal and mainly urban rights activists as "woke". They view issues such as inflation, taxes, jobs, wars, and medical care as more pressing.

Having taken a hammering by the electorate in November, senior Democrats are now in a state of disarray, preoccupied with internal disputes and self-preservation, while demographic groups such as undocumented immigrants find they have no defenders in the House, the Senate, or the Oval Office, all of which are Republican.

Trump's brave new world

The current US president rowed back into the White House, blaming Democrats and immigrants for nearly every issue that has troubled the average American in recent years—from rising crime rates to California's wildfires. During his first term, he railed against the "mainstream media" for fact-checking him, portraying them as partial and left-leaning. 

The Democratic Party—once seen as an advocate for the marginalised and underprivileged—is now in disarray

As he enters his second term, the media landscape has changed. Right leaning platforms like The Joe Rogan Experience podcast on social media now get more viewers than traditional outlets like CNN and MSNBC. Such outlets often spout conspiracy theories, with alleged government cover-ups a constant theme. 

This reflects a transforming American social fabric, one in which it is perfectly normal for a child to want to grow up to be an influencer, a content creator, and/or a social media personality. Given the eye-watering wealth from advertising and sponsorship that such activities can attract, it is perhaps no surprise. 

This world of 'alternative facts' pushed through social media with no fact-checking from the big social media owners is the world of Donald Trump 2.0. It is a profoundly different world, one about which we still know very little. But with Democrats navel-gazing and tech titans on one knee, it is Trump's to make as he pleases.

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