As Saudi cinema rapidly grows, so does Telfaz11's sense of responsibility, said Faden.
"Audiences always expect the best from us, encouraging us to do our best. Our primary goal is to fulfil the aspirations of Saudi viewers while presenting our stories to audiences in the Arab region and around the world."
Telfaz11 is currently showing two of its films at the 48th Toronto International Film Festival (TIFF); 'Night Courier,' directed by Ali Alkalthami and starring Mohamad Aldokhei, and 'NAGA,' directed by Meshal Aljaser and produced by Moutaz Aljifri.
This participation signals a much larger goal of global expansion for the studio, which has become increasingly involved behind the scenes of the cinema industry in the Kingdom.
The origin story
From the start, Telfaz11's focus was the local community.
They constantly tried to understand what viewers at home were looking for regarding "different content" from mainstream entertainment media. Not long after their inception, they realised they were onto something big.
"We managed to build a large following on YouTube, which enabled us to reach viewers quickly. Everyone could interact directly with us," Faden said.
"We adopted a flexible production style that helped us expand our fanbase more and more. One of the contributing factors was our commitment to showcasing original and distinct creative content."
Today, Telfaz11 looks to be a pioneering force in various domains, from innovative social media videos to series, high-quality films, and customised productions tailored to client requirements.
"We always strive to diversify our products and interact with the audience in multiple formats and ways. The aim is to satisfy different tastes," Faden said. "Just as viewers look for great cinematic productions, they also look for easy-to-consume content that's creative and experimentative."
They also aim to provide value to the growing film industry, whether through entertainment, education or something else.
"We can see this, for example, with the 'Cinephilia' programme, which provides both entertainment and educational value to audiences while championing the film industry as a whole."
A whole new world
When cinemas reopened and film productions restarted in Saudi Arabia in 2017, Telfaz11 found itself on a new leg of its journey.
According to Faden, the landmark decision was "undoubtedly one of the most important decisions that transformed the industry from being a hobby into a profession, especially given the developments in various entertainment fields in the Kingdom."
"It helped us seize new opportunities, build an exceptional team, and focus on high-level skills, which has contributed to creating a strong and sustainable industry," he said.