A summertime fad grips the nation. People are frantically rummaging in their cupboards to find pink outfits to wear. Celebrities like Gigi Hadid, Sofia Richie, Lizzo, Dua Lipa, Sabrina Carpenter, Zendaya and Anne Hathaway have turned pink. Royals, too: the Princess of Wales and Princess Marie of Denmark.
This Barbie is the Princess of Wales and Duchess of Cornwall. https://t.co/26EnbwJUrj
— W Magazine (@wmag) May 22, 2023
Pink makeup is now in. Nail polish, glitter, feathers, accessories. Marie Claire reports that sales of scrunchies (a Barbie signature) have jumped by 1,099%. Blond hair dye is up 47%, leotards are up 12% and high ponytails are back. The phenomenon is called Barbiecore.
There are even Barbie burgers, though a bit underdone for my taste. Once you get past the charred exterior, they’re also pink.
To the relief of my friends, I have yet to wear pink or to affect a ponytail, but I do have a small confession to make. At the weekend, I gave into the hype surrounding the film that’s causing universal excitement among the younger generations, plus a host of columnists who are old enough to know better, and went to our local cinema to watch Barbie.
My neighbours couldn’t believe it when I told them where I’d been. How, at my age (which I hesitate to divulge) could I have faced the certain prospect of sitting in a darkened room with scores of teenage girls?
The wife laughed uncontrollably. Her husband almost choked on his dinner. He seemed to think it must have been a dreadful ordeal and was merciless in his ridicule, but I forgive him. He was educated in a male-only school in Johannesburg.
In pictures: Barbie mania sweeps the world