Barbie mania sweeps the world

Barbie cosplayers pose outside the convention center during San Diego Comic-Con International in San Diego, California, on July 20, 2023.

A person poses for photos at Wunder Garten's Barbie Ball in Washington, U.S., July 22, 2023.

A woman poses for a photo inside a life-sized doll box after watching the "Barbie" film at the SM North Edsa in Quezon City on July 19, 2023.

A shopper looks at her phone during the Barbie pop-up in Zara's Soho store in New York City, US July 20, 2023.

A shopper looks on a pink Barbie-themed purse while a shop assistant works during the Barbie pop-up in Zara's Soho store in New York City, U.S. July 20, 2023.

A silent disco group dances in the street to the song 'Barbie Girl' by Aqua, in Galway, Ireland July 23, 2023.

Barbie-themed merchandise is seen during the Barbie pop-up in Zara's Soho store in New York City, U.S. July 20, 2023.

Barbie cosplayers pose outside the convention centre during San Diego Comic-Con International in San Diego, California, on July 20, 2023.

Shanikqua Carter of Washington, D.C., poses for photos in a life-size Barbie-inspired box on display in celebration of the release of the Warner Bros. film "Barbie" on July 22, 2023 in Las Vegas.

Margot Robbie and Ryan Gosling attend the European premiere of "Barbie" in London, Britain July 12, 2023.